The Sydney-based fashion retailer who are leading the resort wear charge with their stylish beach-to-bar looks reached out to us to help with the QLD launch of their Spring 2022 season.
For such an on-trend brand, we sourced a location that would embody their style and ethos - La Scala, the distinctive abode of renowned architects Adrian & Ingrid (Richards & Spence).
In-line with the Moroccan-inspired spring campaign, the space was transformed to be reminiscent of Casa Franca, Franca Sozzani’s riad in Marrakech. We set up projectors to cast light and patterns into the pool and walls, and Daimon Downey was on the decks, setting the dancefloor alight.
James Street culinary favourites, Bianca, brought their team in for Italian-themed catering and Malfy offered botanical gin cocktails to the guests. It was a successful evening launching their Spring campaign and Project Studio had a blast putting the event on for our friends at Venroy.