Dr Mayra came to us with a line that perfectly encapsulated the message she wanted to convey through her social channels, that she was the dentist who hates dentists too - relatable! We knew her branding needed to reflect this sentiment so we kept a light and bright with the use of a pastel colour palette, a bold letter face and curved lines to add a layer of mischievous fun.

Overall, the brand is relatable and unthreatening, exactly what you want when you’re talking to a dentist.