Formerly known as Keppel Bay Plaza, the centre loved by the Yeppoon community was renowned for its convenience and key anchor tenants, including Coles. We were approached by RAM Group to assist with a rebrand as they commenced major redevelopment of the centre.

We provided the centre with a new brand identity, including a new logo alongside its new name, Bay Plaza, to provide the community a chance to reconnect to their local shopping centre. The new logo and modern colourway is a reflection of the coastline of Yeppoon and the ripples in the icon are a representation of the nearby lapping water.

A new website was developed for Bay Plaza, alongside hoarding, signage, copywriting, marketing material and the organisation of their SOD turning event, to signify the commencement of the redevelopment.