Located in the heart of Brisbane’s Fortitude Valley, the precinct is the city’s best kept office-holding secret. Originally constructed as Brisbane’s largest bakery, Keating’s Bread Factory, it has since become the largest heritage-listed factory turned office precinct in the area. Through brand exploration we decided that a nod to the rich history of the site was meaningful to bring this brand back to life, therefore naming it The Baker’s Grounds and the various areas making up the precinct to be named after other historical elements of the original development.