CitiJet was established in 2021 to redefine and elevate flight mobility within Australia. Their goal is simple: keep businesses moving with a premium yet accessible private jet service. Project Studio was tasked with creating a visual identity for the company alongside a website and marketing collateral.

The goal was to develop a brand that had a perception of elegance and luxury, while ensuring it still felt approachable and warm. The outcome was The brand we developed was red, bold and sky high, touching on the nature of speed while leaning on the nature of elegance and luxury.